Map what you actually do to the goals that actually apply.
SDG mapping is useful when it connects real initiatives to specific targets and indicators. It is not useful as a logo wall. We do the former.
In short
SDG alignment is the process of mapping a company's operations, initiatives, and metrics to the UN Sustainable Development Goals and their underlying targets, for use in investor communication, ESG reports, and stakeholder disclosure. Prakrti builds SDG alignment for Indian companies based on documented activity and data, connecting specific goals to specific evidence rather than broad thematic association.
Why loose SDG mapping backfires
A report that claims alignment with ten or twelve SDGs based on general thematic overlap — "we care about clean water so we support SDG 6" — reads as unsubstantiated to any investor or analyst who has seen the pattern before. SDG-washing is a recognised and increasingly criticised practice, and it undermines the credibility of the rest of a company's disclosure.
How we build alignment
We start from your actual initiatives and data — energy efficiency programmes, water recycling, workforce policies, community investment — and map each one to the specific SDG target and indicator it evidences, not just the parent goal. A water recycling programme maps to a specific target under SDG 6 with a measurable indicator, not a general claim of supporting clean water.
Where an initiative does not have supporting data, we flag it rather than including it as an unsupported claim. The result is typically alignment with fewer goals than a company might have listed informally before, but each one backed by evidence.
Where this is used
SDG alignment commonly feeds into annual reports, investor ESG communication, and sections of BRSR or sustainability reports where SDG mapping is expected by convention, even where it is not a strict regulatory requirement.
Common questions
Is SDG reporting mandatory in India?
SDG alignment is not a separate mandatory filing, but SEBI's BRSR framework and general investor expectations have made SDG mapping a common component of ESG and annual reporting for listed and export-oriented companies.
How many SDGs should a company report against?
As many as the company has genuine, evidenced activity against, and no more. Reporting against a large number of goals based on thematic association rather than specific initiatives and data is a common source of credibility problems in ESG disclosure.
What is SDG-washing?
SDG-washing is the practice of claiming alignment with UN Sustainable Development Goals without concrete initiatives or measurable evidence behind the claim, often to appear more comprehensively sustainable than the underlying activity supports.
How is SDG alignment different from ESG strategy?
ESG strategy determines what a company should prioritise internally. SDG alignment is a communication and reporting exercise that maps existing, already-prioritised initiatives to an external, globally recognised framework for investor and stakeholder audiences.
Map your initiatives to the goals you can actually evidence
Send us your current sustainability initiatives and data. We will identify which SDG targets they genuinely support.
Start SDG mapping →